Six myths about customer satisfaction

Customer satisfaction is after sales support - No that is customer retention; one becomes a customer after he is satisfied with your offering or at least trusts so.

He loves "that" feature of your product - No all he cares is his current problem and how soon you solve it.

He might not pay for value of your product - No he is always ready to pay for his "perceived value" of your product.

You don't have to give anything free - No; you have to let a trial version out for free for the potential customer to get a feel of your product

Online business can be done online - No, Sales can be done online, you still have to get out of your home/office to get drive your business to sell.

Competitors might win the fight - No, they have already won, YOU are fighting to win customers (back). Even if there is no competition, you're fighting the fact that customer is OK to live with the problem you're trying to solve.

Multiply !

"How do I win?", He was always busy
the quest for the answer, sometimes made him dizzy

Distance, time by speed
and persistance to feed
shelter, sense and shame
all lost their battle against his fame

"Invincible - Don't I fit the bill?,
anything I can't kill ?" - he asked
"Anybody you can save forever ?"
-the reply caused a slight tremor

"How do I win ?" - his started again
but all he could do was fight in vain
One by one they fell; Kith and kin as well

Alas he found a way ! always to have his say
though copied from the very foe he fought
the idea did work as he thought

Multiply !
(RIP Mom's younger sister who passed away yesterday)