To begin with, if you are start up company, the first thing everybody you are trying to sell is gonna do is check if he has "heard" about your "brand". So give a name to your product / service. Take time to make a neat logo that expresses your spirit of business (joyful or professional or whatever the spirit is) This is probably the first thing you must do. Make something that people can easily remember and associate you with.
Then go head over heels to promote it ! Your passion and love for your brand should be the fire that ignites other matchsticks, that is your first few loyal customers. Yep, get them excited about using your product. Give away compliments etched with your brand name. Of course don't do a direct marketing - find the best occasion in their life to do it and give your compliment with even a simple "Best wishes from (Your brand)" written on it.
Take your brand everywhere you go and let the customers do the same.
Wanna know how much we love thiray ? Oh..we go crazy with thiray ! Our team attended the International Film Festival in Goa. There were some computers in the lobby for the delegates to check their emails. We promptly set the default homepage of all the browsers in all the computers to www.thriay.com, so that everybody who stops to check their email sees our landing page first !
