Are you content with the content you consume?

I've always had some questions in my mind about the media. Media exists to question, publicize, expose or opine on the happenings as this recent article claims. And so confirms our Supreme Court in its judgment. But does the responsibility of the media stops there? or should it take some positive actions beyond just bringing the issue to notice of us the consumers ?

I happened to be in an event where Mr. Vinay Tiwari, CNN IBN's head of operations was one of the speakers. He sure had the audience delighted with his one liners like "The difference between erotic and porn is just lighting", "Two things nobody in India understands completely are Duckworth-Lewis method of resetting target in cricket and TRP ratings of media". In response to one of the questions from the audience on how they decide to prioritize the content shown in news television media, he said it would be impossible to satisfy the whole nation's audience in terms of what is exclusive and breaking and important news. As long as the news it correct and accurate his channel runs it. "When we say it is breaking or exclusive, we mean it is breaking and exclusive for us the channel". Now, how much do you concede with that as a consumer of news media content ?

Also, who questions the media which questions the happenings? Social media wins the race in this case. For instance, I write a review thrashing or praising a movie but who rates and reviews my review? the comments to my posts is the solution in case of blogs. We see less and less of "Letters to editor" and "Edhiroli" in case of print and television media. I wish the channels ask the viewers to SMS them answers to "How well did we cover IPL controversy?" instead of "Should Modi be removed ?" The viewers don't have the final say in the second question anyway.

Mr.Vinay Tiwari concluded by saying "Remember, the TV comes with a remote, using it is the only way you can punish the channel"