The other day my wife made a strange observation that she gets promotional messages to her mobile based on what she spoke about in her conversations. For example, in one of her phone calls, if she spoke about having a clean drinking water for us, the next day she got Ads about water purifiers. To say that I was shocked would be an understatement. Being in the contact center industry for many years, I knew this was technically possible using Speech recognizers and caller segmentation. But would TRAI, the regulator in India allow the provider to do anything of that sort?
Much has been written and talked about Facebook's recent changes, the perils of it and how to safeguard yourself against it. Welcome to the next evolution of www, this is where we are heading - what Facebook or any online company wants to know and track is what you are doing everywhere online and offline , not just in their website ! Thanks to social media, wherever online we go, we can Digg it or delicious it, tweet it. Look at this company Blippy, which wants to know what you are buying and suggests it would be easy if you just give them your credit card numbers and they would track the information for you ! Do you know that instead of having various login IDs in various sites, you can be just one unified online avatar with an open ID.
Much has been written and talked about Facebook's recent changes, the perils of it and how to safeguard yourself against it. Welcome to the next evolution of www, this is where we are heading - what Facebook or any online company wants to know and track is what you are doing everywhere online and offline , not just in their website ! Thanks to social media, wherever online we go, we can Digg it or delicious it, tweet it. Look at this company Blippy, which wants to know what you are buying and suggests it would be easy if you just give them your credit card numbers and they would track the information for you ! Do you know that instead of having various login IDs in various sites, you can be just one unified online avatar with an open ID.
So what happens with all these information about you and why is everybody after it? Well, a whole bunch of data mining companies exist doing things like social monitoring, social media discovery and much more. Considering the fact that every company (online or in general) wants has Social Media Management as a bulk part of their IT budget you realize how this information could be used to sell you anything. I guess the day we sent our first email, we all fell into the trap and trusted a stranger with information about us. And I don't think we are ready to go switch back to postal departments.
Digging further, we figured out my wife's claim was not correct, at least for now. I and a couple of my friends also got the same SMS Ad the next day in my phone and we had not spoken about water over the phone.
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